The New Face of ghd

Since its inception way back in 2004, the ghd brand has come a long way. Having won the hearts of celebrities, salons and the general public, ghd hair straighteners are now some of the most popular heat styling products throughout the world. They are used by celebrity, fashion, and salon stylists alike, as well as by thousands of people in their own homes.
To match its constantly increasing levels of popularity, ghd has now announced the identity of its new global ambassador. Like the brand itself, this celebrity has continued to rise to prominence over the past few years and is soaring ever higher – it is, of course, international pop sensation Katy Perry!

Katy has already ingratiated herself with the brand as a part of the ghd Iconic Eras campaign. To coincide with the recent launch of three special ghd sets, each embodying a particular period and trend in style history, Katy took on the role of physically representing each of the three eras. These were New Wave, Glamour, and the popular Boho Chic, which are still available to buy from the ghd website, and you can view ghd straighteners by clicking this link.
Looking completely at home in each setting, one can see why Perry was the perfect choice as the new face of ghd as she exhibits versatility and adaptability to new situations. This is exactly what the high quality ghd stylers provide to their users, allowing them to create multiple different styles with one simple tool.
It seems highly likely that the stars of Katy Perry and ghd will both continue to shine, now each can lend a hand to the other. Perry herself has expressed a high level of excitement to be working with the world-renowned brand, which has attracted previous celebrity patrons including Madonna, Kylie Minogue and even Lady Gaga. Keep your eyes peeled for Ms. Perry in upcoming ghd campaigns!

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